Aldo Martin
EVP Automotive
- Role
- EVP Automotive at Panalytics Research Group
- Location
- Bellingham, WA, US
- LinkedIn followers
- 500 followers
About Aldo Martin
Global Automotive Marketing Research Executive | 20+ Years Driving Growth & …
Experience
EVP Automotive
Oct 2016 — Present · Bellingham, WA, US
Thought leadership – design studies, analyze data, generate insights, formulate and present recommendations to clients. Serve as main client contact and subject matter expert • Results focused – designed and deployed successful annual brand tracking study for Toyota in Mexico that helped grow brand opinion by 40%, and double purchase intentions over eight years
Education
Western Washington University
MBA, International Business
1992 — 1993
Laurentian University/Université Laurentienne
Bach. Commerce, Business and Marketing
1987 — 1991
Skills
- Market Research
- Integrated Marketing
- Online Research
- Crm
- Data Visualization
- Primary Research
- Executive Presentations
- Market Analysis
- Luxury Market
- Analytical Skills
- Analysis
- Qualitative Research
- Analytics
- Consumer Behaviour
- Business Strategy
- Advertising Research
- Business Development
- Business Planning
- Client Development
- Business Intelligence
- Strategic Planning
- Management
- Strategy
- Consumer Behavior
- Marketing
- Project Management
- Competitive Analysis
- Customer Relationship Management (Crm)
- Competitive Intelligence
- Focus Groups
- Marketing Strategy
- Consumer Insight
- Questionnaire Design
- Quantitative Research
- Marketing Research
- Multivariate Analysis
- Data Analysis
- Segmentation
- Survey Design
- Leadership
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