Aldo Lanzas

Email Marketing | Deliverability | Growth | CRM | Retention

Role
Director of Email Strategy at Site Impact
Location
Miami, FL, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Aldo Lanzas

A performance marketer with a decade of experience in lifecycle marketing, CRM, data, and email operations. I specialize in building revenue-generating programs, boosting customer engagement, and scaling multi-channel strategies across email, SMS, push, and automation.Scrappy and performance-driven, I’ve led in-house lifecycle marketing teams across a range of verticals—delivering 6- and 7-figure growth through targeted campaigns, CRM improvements, and smart segmentation. I’ve launched new channels, built demand gen programs, and improved retention through streamlined workflows.I’ve built teams that blend data, creativity, and execution at scale—always with a relentless focus on results at every customer touchpoint.

Experience

  1. Director of Email Strategy

    Site Impact

    Jun 2025 — Present · Coral Springs, FL, US

Education

  • Lindenwood University

    Bachelor of Arts (BA), Marketing & Entrepreneurship

Skills

  • Social Networking
  • Editing
  • Customer Service
  • Facebook
  • Strategic Planning
  • Leadership
  • Social Media Marketing
  • Event Management
  • Powerpoint
  • Microsoft Excel
  • Public Speaking
  • Public Relations
  • Bilingual Education
  • Teamwork
  • Spanish
  • Marketing
  • Marketing Strategy
  • Communication
  • English
  • Event Planning
  • Project Management
  • Social Media
  • Management
  • Microsoft Word
  • Time Management
  • Team Leadership
  • Microsoft Office
  • Sales
  • Research

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Aldo Lanzas — Director of Email Strategy at Site Impact in Miami, FL, US | Unifers