Alexandra Dillard
Editorial Director, Chicago Style Weddings | Atlanta Style Weddings
- Role
- Editorial Director at Chicago Style Weddings
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Alexandra Dillard
I’m Alexandra Dillard, an experienced editorial director and innovative leader with a…
Experience
Editorial Director
Nov 2021 — Present · Chicago, IL, US
Creative Leadership: Directs the overall visual and editorial direction for over 450 pages of bi-annual magazine content, from concept to publication. Leads creative teams through photoshoot production, including bridal fashion shoots, managing model casting, styling, and set design to deliver elevated visual narratives. Content Creation & Editorial Oversight: Authors most of the editorial content for each issue, including feature articles and real wedding stories. Collaborates with wedding industry professionals on commissioned pieces, editing their contributions to maintain a consistent tone. Constantly monitors and interprets wedding industry trends, translating them into accessible, visually compelling editorial stories that engage a diverse audience.Cross-Platform Brand Strategy: Managed the web presence and digital strategy for both titles, ensuring brand cohesion across print, web, and social media. Visual Storytelling & Art Direction: Oversees the conceptualization and execution of editorial photoshoots, guiding creative teams in achieving trend-forward visuals that align with both reader expectations and market trends.Digital Strategy & SEO Optimization: Develops and implements SEO-driven content strategies to increase web traffic and engagement across ChicagoStyleWeddings.com and AtlantaStyleWeddings.com, integrating storytelling with digital marketing best practices.Quality Control: Protects brand with quality control procedures to foster a publication focused on innovation and excellence. Works alongside with advertising sales team and clients to ensure satisfaction and a balance of paid and organic content
Education
Stephens College
Bachelor's Degree, Fashion Communication
2014 — 2018
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