Amy Alderman
Marketing Strategy | Digital Brand Builder
- Role
- Director, Digital Engagement & Experience at MultiCare Health System
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Amy Alderman
Solutions-driven, growth-oriented strategic marketer with expertise in digital brand…
Experience
Director, Digital Engagement & Experience
Jan 2022 — Present · Tacoma, WA, US
Direct multi-website strategy for portfolio of 35+ websites (external and intranet), including driving the delivery of new products and feature enhancements that elevate content discoverability and create an action action-oriented, harmonized user experience.• Launched three new websites in three years that bolstered brand reputation, emphasized acquisition and retention, while maintaining focus on UX, SEO and accessibility.• Optimize system services content to guide the user journey and create a scalable framework to support organizational growth.• Guide in-house strategy team and out-of-house development team through agile project pipeline to meet evolving business needs.• Oversee search engine optimization, including on-page optimizations, keyword research and link-building opportunities.• Drive digital analytics and insights that empower stakeholders to make informed, strategic business decisions.• Support marketing team to ensure alignment between website and brand strategy to achieve organizational goals.
Education
Walla Walla University
Bachelor of Arts - BA, Mass Communication/Public Relations
University of Washington
Certificate, Storytelling and Content Strategy
University of Washington
Master of Business Administration - MBA
Skills
- Time Management
- Nonprofits
- Microsoft Word
- Web Content Management
- Social Media
- Customer Experience
- News Writing
- Graphic Arts
- Sprinklr
- Microsoft Office
- Social Networking
- Indesign
- Creative Writing
- Publications
- Graphic Design
- Visual Communication
- Leadership
- Cms
- Healthcare Marketing
- Copy Editing
- Marketing
- Peoplesoft
- Public Relations
- Proofreading
- Media Relations
- Ap Style
- Editing
- Copywriting
- Journalism
- Press Releases
- Photoshop
- Advertising
- Fundraising
- Marketing Communications
- Illustrator
- Photography
- Adobe Creative Suite
- Customer Service
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