Al Dejewski
Senior Vice President Marketing @Milkpep
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WORK HISTORY
Senior Vice President Marketing @Milkpep
New York, NY, US
Lead the U.S. dairy milk industry’s national marketing platform, driving category relevance and consumption through breakthrough, culture-forward marketing. Oversaw the selection of a new agency and repositioning of milk as the “OG Performance Drink,” leveraging digital, sports marketing, influencer, gaming, and purpose-driven campaigns to shift perception among Gen Z, Gen Alpha, and key wellness audiences.• Oversee $70M+ marketing budget and an integrated agency partnership (planning, creative, media, retail/shopper, experiential, analytics)• Launched #WoodMilk (Aubrey Plaza) — viral satire campaign with global reach and earned media explosion• Created “Every Woman’s Marathon” – a first-of-its-kind running event to drive equity in sports and media• Delivered double-digit brand health and category sentiment lift in year-over-year tracking• Partnered with retail, shopper, and trade groups to amplify omni-channel sales activation
EDUCATION
Fairleigh Dickinson University
Master of Business Administration - MBA, Marketing
Purdue University
Bachelor of Science - BS, Finance and Financial Management Services
SKILLS
ABOUT AL DEJEWSKI
I’m an award-winning marketing and commercial executive with a track record of transformational leadership across iconic global brands including PepsiCo, Chobani, LaCroix, and most recently, MilkPEP — where I currently lead national efforts to reposition milk as a culturally relevant, performance-driven category, product and brand.Over 20+ years, I’ve been at the forefront of disruptive growth, omnichannel marketing, and brand building that drives measurable impact — from Super Bowl campaigns to viral influencer movements and industry-first female empowerment platforms. My superpower lies in blending deep consumer insight with bold creative, digital innovation, and commercial savvy to deliver step-change results.I bring full P&L and team leadership across CPG, Food & Beverage, and AdTech sectors, working across retail, QSR, and foodservice — and leading award-winning work in equity, experiential, and shopper marketing. I’ve also served as a board member and startup advisor in tech and analytics, keeping me grounded in what’s next.I thrive where bold vision meets cultural relevance. Whether reimagining heritage brands or scaling challenger products, I lead from the front — building teams, shaping narratives, and unlocking growth.Notable Highlights:• Led turnaround of U.S. milk perception with campaigns like #WoodMilk, Every Woman’s Marathon and The Milk Cup• Built world-class marketing teams and agencies that win creatively and commercially• Named to Path to Purchase Institute’s “Who’s Who in Shopper Marketing”• Led cross-functional commercial strategy for $1B+ portfolios (Chobani, Imperial, PepsiCo)• Expertise in transformation, digital media, ESG, and inclusive brand building
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