Lee Croy
- Role
- Global Concepts Sr Designer Researcher at Starbucks
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Lee Croy
A purpose-driven servant leader, & systems-level thinker working at the intersection of Coffee, R&D, technology, innovation, brand, & culture. After two decades of turning insight into impact, my time as a career consultant has provided me a seat at the table & a lens into almost every industry & category under the sun. With a foundation in product development I’ve amassed over 120 SKUs & 30 patents, collaborating with researchers, designers, & engineers from around the world. With a focus on qualitative methods & human centered design, I work fluidly within cross-functional teams to open new windows, & harness the collective intention. I\'ve applied my skill-set to everything from front-end strategy & foresight, to fieldwork & analysis. All to build brands, support customers, & define product, through concept prototyping, testing & launch. I thrive in variety & share an innate desire to immerse into culture & category with deep curiosity, attention to nuance, & a toolkit to better understand why & who we\'re creating for, what they need, & how we\'re going to make it. Let’s turn potential, into $%#®™ CONSUMER INSIGHTS >Interview Moderation >Analysis & Journey Mapping >Synthesis & Insights >Study Guide & Tool Making >Prototype Evaluations PRODUCT DEVELOPMENT >Goods | Wares | Spaces | CPG >MVP, VDL, & Product Roadmaps >Experimental Concepts >CMF & Materiality >3D Modeling & Digital Fabrication BRAND EXPERIENCE >Customer Definition & CX >Foresight & Narrative Vision >Competitive Analysis >Story Telling & Art Direction >Collabs & Creative Marketing VISUAL DESIGN >White Board Magic >Frameworks & Info Graphics >Data Visualization >Storyboarding & Rapid Ideation >Co-Design Workshops Clients & Collaborators: adidas, Amplified, Best Buy, Black Ambition, Brunton, CallisonRTKL, Cascade Aids Projects, Clorox, Easton, Enli Health Intelligence, Goal Zero, GM, Hemex Health, Intel, Logitech, Microsoft, New Balance, Outdoor Products, Outdoor Research, Outernet, P&G, Palo Alto Health Sciences (Freespira), Philips Respironics, Primus, Seagate, SC Johnson, Skullcandy, Starbucks, SunPower, Tifie Humanitarian, Wired Magazine, Ziba
Experience
Global Concepts Sr Designer Researcher
Jan 2023 — Present · Seattle, WA, US
Education
Columbus College of Art & Design
BFA, Industrial Design
2004 — 2007
Shoe SRGN
Decon | Recon Classes, Jordan 1 High & Birkenstock Clog
PENSOLE Academy 14 week Masterclass
Apparel & Brand Design
2021 — 2021
Yellowbrick
Complex & F.I.T. , Sneaker Essentials Certificate
2020 — 2021
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