Alda Larios
PPC/SEM Specialist | Google Ads, Microsoft Ads & Paid Social
- Role
- Ppc Sem Specialist at Do You Convert
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Alda Larios
I’m Alda, a Paid Social and Google Ads Strategist with a strong background in managing large-scale digital marketing campaigns for Fortune 50 companies and diverse businesses. My experience spans paid search, paid social advertising, and analytics, where I combine creativity and data-driven strategies to achieve impactful results. With a solid foundation in digital marketing, I specialize in creating and optimizing high-performing campaigns across platforms like Google Ads, Meta Ads, Instagram Ads, Pinterest Ads, and Amazon Ads. I’m skilled in budget management, regularly overseeing multi-million-dollar ad spends while ensuring campaigns exceed performance benchmarks. My expertise includes conducting in-depth keyword research, designing A/B tests, and crafting targeted content that resonates with audiences. Accomplishments • Collaborated with a team to manage a $37 million annual ad budget, driving over 35 million website visits and achieving 96 million ad impressions on Google and 1.6 billion ad impressions on Meta. • Increased click-through rates by 20% quarter-over-quarter and boosted conversion rates by 45% using A/B testing and CRO strategies. • Reduced cost-per-acquisition by 30% through advanced audience targeting and competitive keyword strategies. • Enhanced site crawlability by 40% with detailed SEO and SEM audits, using tools like Screaming Frog and Google Search Console. • Designed and launched optimized landing pages that improved user experience and engagement by 60%. Hard Skills • Platforms & Ads: Google Ads, Meta Ads, Amazon Ads, Bing Ads • SEO & SEM: Keyword Research, Technical Audits, Backlink Building, Schema Markup • Data & Analytics: Google Analytics, Google Search Console, Meta Ads Manager, Custom Dashboards • Tools: SEMrush, Ahrefs, Moz, Screaming Frog, Canva, Google Optimize • Other Skills: Conversion Rate Optimization (CRO), A/B Testing, Data Visualization, UI/UX Design My goal is to leverage these skills to deliver measurable results and help businesses achieve their marketing objectives. Let’s connect if you’re looking for someone who can turn data into impactful strategies and campaigns!
Experience
Ppc Sem Specialist
Dec 2024 — Present · Miami, FL, US
Oversee $1.75 million in monthly Google Ads spend, focusing on Search and Display campaigns. Achieved a 20% quarter-over-quarter increase in click-through rates and delivered over 96 million impressions.• Manage $1.33 million in monthly Meta Ads spend, generating over 35 million website visits, averaging daily visitors, and driving 1.6 billion impressions across campaigns.• Perform weekly budget pacing across Google and Meta platforms to ensure consistent performance and efficient resource use, using tools like Google Looker Studio and Excel.• Build GMB and Apple Business Local SEO Profiles.• Design display ad creatives in Canva to support visual performance and improve campaign effectiveness.
Education
Miami Dade College
Bachelor of Applied Science - BASc, Leadership and Management Innovation
University of Michigan
CC, Data Analyst
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