Ashley Davis
Brand Strategy | Operations | Multicultural Marketing | Bridging the gap between creative vision and complex execution
- Role
- Strategic Planning & Brand Operations Analyst at Toyota North America
- Location
- High Point, NC, US
- LinkedIn followers
- 500 followers
About Ashley Davis
I am a strategic Brand and Operations Lead who thrives at the intersection of brand storytelling and operational execution. Since 2019, I have focused on driving brand consistency across digital, physical, and cultural touchpoints.My experience spans from analyzing consumer needs to leading targeted marketing initiatives that grew market share within diverse growth audiences. Most recently, I spearheaded the strategy and UX for a major corporate relocation of over employees. I excel at bridging the gap between big-picture brand development and the complex operations required to make it measurable, inclusive, and built to last.Outside of work, I channel my curiosity into community volunteering, gardening, and exploring waterfalls. I am also an avid drone operator. These pursuits allow me to give back, find inspiration in nature, and continuously sharpen my skills and perspective.I am always open to connecting with fellow professionals passionate about brand strategy, operations, and inclusive marketing. Feel free to reach out!Key Career Highlights at Toyota:1. Brand Strategy & Operations: Currently leading strategic initiatives at Toyota Battery Manufacturing, including overseeing the strategy and UX for a employee relocation.2. Multicultural Marketing: Leveraged consumer insights to drive marketing initiatives that increased brand awareness and market share among African American, Women, Youth, and Veteran segments.3. Customer Retention: Scaled brand engagement by translating customer needs into actionable resolutions for dealers and stakeholders.
Experience
Strategic Planning & Brand Operations Analyst
Dec 2023 — Present · Liberty, NC, US
Education
The University of Texas at Dallas
Bachelor of Arts - BA, Multi/Interdisciplinary Studies
2017 — 2019
Skills
- Insurance
- Hiring Practices
- Negotiation
- Outlook
- Microsoft Word
- Budgets
- Life Insurance
- Customer Service
- Quickbooks
- Internet Recruiting
- Health Insurance
- Interpersonal Communication
- Dispatching
- Organization Skills
- Strategic Planning
- Navisphere
- Microsoft Office
- Sales
- Time Management
- Powerpoint
- Microsoft Excel
- Customer Relations
- Windows
- Marketing
- Training
- Record Keeping
- Microsoft Outlook
- Team Building
- Leadership
- Skilled Multi-Tasker
- Freight Transportation
- Sales Support Tools
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