Albert Choi
- Role
- Partnership Lead, Content Digital Services - Ford Smart Mobility at Ford Motor Company
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Partnership Lead, Content Digital Services - Ford Smart Mobility
Nov 2017 — Present
Manage partnerships for in-vehicle digital content experiences with a focus to reinvent the digital cabin with customer-centric products and services across Ford\'s portfolio, including connected vehicles and autonomous vehicles- Drive evolution of digital products and experiences for next-generation vehicles through partnerships for emerging content categories including audio, video, gaming and productivity, with a focus on Ford and Lincoln-specific features for Google Automotive Services (GAS) and Android Automotive OS migration- Drive POV for in-vehicle audio experiences that align with vehicle technology roadmap: digital and hybrid radio, integration with GAS/Android Auto/CarPlay, streaming/podcast partners, voice technology and SiriusXM- Lead innovation partnerships with content partners to drive future voice-first experiences in connected vehicles- Develop customer insights and drive partnership roadmap for digital experiences to ensure product-market fit as Ford builds its autonomous vehicle business- Led negotiations with Stripe to transform and enable seamless automotive e-commerce and payment experiences for Ford and its dealer network. Working with Stripe and internal business units for use case integration (including vehicle ordering, reservations, subscriptions, digital and charging services) as well as innovative use cases (such as in-vehicle payment and commercial vehicle services).
Skills
- Program Management
- Competitive Analysis
- Cross-Functional Team Leadership
- Digital Strategy
- Contract Negotiation
- Marketing Strategy
- Project Management
- Management
- Social Media
- Strategy
- Business Planning
- E-Commerce
- International Business
- Leadership
- Mergers & Acquisitions
- Valuation
- Crm
- Mergers
- Analytics
- Negotiation
- Start-Ups
- Mobile Devices
- Strategic Partnerships
- Business Development
- B2b
- Digital Marketing
- Training
- Product Development
- Strategic Planning
- Change Management
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