Alberto Sutton

About Alberto Sutton

Career Theme:Over fifteen years of marketing, biz dev and client operations experience in B2B technology products and servicesCareer roots started in Product Marketing, evolved into VP Marketing and expanded into Biz Dev and Revenue Operations _Executive Profile:Led organizations through fast-growth, progressive rounds of funding and successful exits, including a public companyProactive player in leadership teams, steering strategic decisions and influencing the increase in company valuationCommitted to hire and develop talent, while building reputable and dedicated teams that \"get it and get it done\"Tenacious to inspire curiosity, initiative, collaboration, data-driven accountability and vision alignment across groups _Marketing Results: Marketed to multiple audiences, segments and categories; problem-solving for optimal strategy, execution, tactical mix Demand: cases of growing leads 30% every 1 to 3 months, improving conversion 70%, outperforming goals by 200% Pipeline: accelerated marketing sourced contribution to sales, generating up to 75% of bookings, across my roles Profitability:\'land & expand\' programs reduced CAC 20%, raised average deal 50% and tripled customer lifetime value Budget: do-more-with-less diligence to run lean teams and optimize CPL, ROI and mix of paid, earned & organic media Awareness: examples of tripling share of voice, doubling social followership and increasing brand awareness in 60% Analysts: inclusions in Gartner\'s Cool Vendors, MQs and book. Awards and accolades from major and boutique firms Brand: message repositioning and identity redesign that substantiated category pitch, vision buy-in and price premium_Marketing Skills: Positioning & messaging Market segmentation Personas and verticals targeting SaaS pricing Digital investment mix Lead generation Sales enablement Marketing systems implementation Brand & website redesign Product launch & go-to-market Project & campaign management Board presentations Investors briefings Forecasts & budgets Analysts, media & public relations Events speaking & C-suite sales calls Prospecting & bizdev Contracts negotiation Customers QBRs _Biz Dev Specialties: Segment: specialized in serving and selling to upper mid market, growth, core/entry enterprise Deals:$100k-$3M, within quotas of $6–$20M, including landing new logos and/or expanding base

Experience

1. Interpreter and Media Operations (Part-time Altergig)

   Seattle Sounders Fc

   Jan 2009 — Present · Seattle, WA, US

   Game-day staff for the Seattle Sounders FC, serving as translator and field media coorinator Worked with media teams from global clubs: Barcelona, Chelsea, ManU, Milan, Corinthians and more Contracted with MLS/SUM, Leagues Cup, US SOCCER, CONCACAF, CBF, Univision serving as media officer, interpreter, marketing consultant and on-camera pundit, for global football events, including FIFA CWC

Education

• Escola Politécnica da USP

  Bachelor of Science in Industrial Production Engineering December, Escola Politecnica (Poli)

• The Wharton School

  MBA, Marketing and ecommerce

• Colégio Bandeirantes

  High School, sciences

Skills

• Business Process
• Thought Leadership
• Forecasting
• Leadership
• Marketing Communications
• C-Level Presentations
• Entrepreneurship
• End User Training
• Microsoft Office Sharepoint Server
• Budgets
• Sales Process
• Digital Strategy
• Business Development
• Software as a Service (Saas)
• Strategic Partnerships
• Program Management
• Management
• Website Updating
• Competitive Analysis
• Voice of the Customer
• Start-Ups
• Product Launch
• Enterprise Software
• Partner Management
• Go-to-Market Strategy
• Marketing
• E-Commerce
• Content Marketing
• Project Management
• Analyst Relations
• Ms Project
• Saas
• Product Management
• Sharepoint
• Product Marketing
• Brand Management
• Cross-Functional Team Leadership
• Analytics
• Media Relations
• Marketing Strategy