Alberto MacHerelli

Digital Product Designer (Ui Ux) @Simple Booking - Zucchetti Group

Florence, IT

As the sole designer, I am responsible for the UI/UX design of Simple Booking’s web and mobile apps. I work closely with developers, support teams, and product managers to tackle daily design challenges and introduce improvements that enhance the user experience.My contribution has supported a consistent annual growth of around 20% in both customer base and revenue.I have been actively involved in the design of key products within the Zucchetti Group, such as Alexa for Hospitality, HotelBy, and 5 Stelle.I also bring my expertise to other Zucchetti Group companies, including Vertical Booking and Ericsoft, contributing to the overall success of the group’s software ecosystem.My contributions have supported an annual growth of approximately 20% in both clients and revenue.Additionally, I actively participate in the design of key products for the Zucchetti Group, including Alexa for Hospitality, HotelBy, and 5 Stelle. I leverage my expertise to support the design of software solutions for other group companies, such as Vertical Booking and Ericsoft, contributing to the overall success of the organization.

Università degli Studi di Firenze

Laurea, Design

Sacred Art School Florence

Handicraft and Sacred Art

Liceo Scientifico Niccolò Rodolico Firenze

Physics P.N.I.