Alberto Lo Rito
Co-fondatore E Amministratore @Renmote
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WORK HISTORY
Co-fondatore E Amministratore @Renmote
Palermo, IT
EDUCATION
Università degli Studi di Urbino 'Carlo Bo'
Laurea Magistrale
Università degli Studi di Palermo
Laurea Triennale
ABOUT ALBERTO LO RITO
As Data Project Manager I\'m in charge of coordinating business projects that require data production and data processing. Manage Intercom and Pardot triggered lifecycle emails in line with marketing objectives. Develop and implement a lead scoring methodology in conjunction with Salesforce. List building and data aggregation of leads through Linkedin Sales Navigator. Optimization of user flow within the platform based on data analysis. Reviewing marketing campaigns and optimize lead generation. Implement A/B & Multivariate tests and promotions that succeed through email. Support Marketing and sales users to increase adoption of Salesforce. Support cross-functional projects across Sales, Marketing and Product teams. Owner of internal metrics and analytics including all individual, team and campaign KPI\'s. Build custom reports and dashboards for internal marketing review and external teams ad-hoc to measure campaign, target or channel effectiveness. Analyze marketing and sales data together to develop insights and make recommendations on areas for optimization. Evaluate new technologies and applications to improve data quality and improve overall marketing team performance. Identification the KPIs of area, process and company function. Drawing data journey inside the company to find workflows, bottlenecks and to improve the collection and analysis of data. Realize forecasts for sales, revenue and supply trends. Implement Salesforce within the company and structuring the workflow of the sales department. Structuring surveys for customers and suppliers, processing and presenting the insights obtained. Salesforce Product Owner, technical team co-ordination to create enterprise data viz dashboards and create sales, revenue and supply forecasts. Strategy-based digital analytics, network listening through analysis software (Radian 6, Sysomos), benchmarking, strategic analysis, brand social and web performance reporting, market analysis, competitors, and trends.
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