Alberto Cespedes
Key Account Manager @PERSÁN
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WORK HISTORY
Key Account Manager @PERSÁN
Mannheim, DE
Betreuung von Lidl International mit Fokus auf Forecasting, Servicelevel-Management und operative Exzellenz für 10 Home Care Warengruppen. Koordination von funktionsübergreifend interne Teams und pflege eine enge, strategische Partnerschaft mit dem Kunden auf internationaler Ebene.
EDUCATION
Universidad de Lima
Bachelor's degree, Industrial Engineering
Universitat Ramon Llull
Master's degree, International Business
Universidad ESAN
Msc., Marketing
Universitat Ramon Llull
Master's degree, International Business
Universidad de Lima
Bachiller, Ingeniería Industrial
ABOUT ALBERTO CESPEDES
As a seasoned marketing and sales professional in the international FMCG sector, I have honed my skills in developing and executing successful marketing strategies that drive growth and enhance brand presence. My journey began in Kimberly-Clark, where I led high-impact campaigns and managed cross-functional teams, achieving significant market share increases and sales growth. Driven by a passion for new challenges and a desire to broaden my horizons, I relocated to Germany with my family. Embracing the opportunity to leverage my entrepreneurial spirit, I founded an Organic Certified Coffee and Chocolate import business. During this period, I focused intensively on e-commerce, prospecting new customers, and participating in international fairs. I successfully imported and sold products in France, Switzerland, the Netherlands, and Belgium, navigating market complexities and adapting strategies to maintain business operations during global price fluctuations. Recognizing the importance of continuous learning and adaptability, I quickly improved my German language skills and began seeking opportunities to return to my core expertise in marketing within the FMCG industry. My entrepreneurial experience has enriched my skill set, providing me with a unique perspective on business development, market research, and strategic planning. Currently, I am the Key Account Manager at PERSÁN for Lidl International.
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