Alberto A.
Head of Programmatic Inventory & Yield Management @SmartNews, Inc.
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WORK HISTORY
Head of Programmatic Inventory & Yield Management @SmartNews, Inc.
Palo Alto, CA, US
Oversee global programmatic revenue, managing team members across 4 cities (US, Japan, and India).
SKILLS
ABOUT ALBERTO A.
I have over 20 years of global experience in the advertising and programmatic ecosystem, spanning across ad-tech and agency-side planning for B2B and B2C clients. I am a Google and Trade Desk certified professional, fluent across both supply and demand side operations, including RTB, publisher yield optimization, and business development for demand-side buyers. I am also a subject matter expert on supply related matters, such as PMP curation, legislation, ads.txt, and fraud prevention. I am passionate about shaping and defining the best practices and POV for programmatic advertising, as well as creating and hosting training sessions on various industry topics. I am a team leader with a decade of personnel management experience, as well as a mentor and coach for aspiring programmatic specialists. My mission is to deliver superior outcomes for our clients, from discovery through to activation, measurement, and optimization.
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