Alberto Solano

President @Latinrep

Guadalajara, MX

was formed in 1988 in Mexico. Since then, our focus on design wins and sales results has produced a strong and balanced line card, creating a synergy between Actives and Passives components, maximizing market penetration for our principals. The nature of the globalize electronics market and it’s complexity demand a high level of flexibility and teamwork across national borders.Working with CMs and OEMs Latinrep has developed the essential capacity to create the connections and teamwork vital to meet the needs of international design and demand fulfillment requirements. Owing to this business focus, sales success has been achieved in both standard and non-standard product categories.Demand creation on a local basis is at present a major challenge for the Mexican electronic industries. Daily however design capacities in both markets are growing and maturing. Therefore, focus on design wins has become an integral part of our culture. As an ERA (Electronic Representatives Association) member, Latinrep stays abreast with international trends of significance in the Electronics Industry, adapting that knowledge to local market development.

Instituto Politécnico Nacional

IE, Manufacturing Process (Electronics)

Universidad Autónoma de Guadalajara

MBA, Finance

Instituto Politécnico Nacional

Technician, Wilfrido Massieu, Electronics