Alberto Gonzalez
US Hispanic Marketing Leader I Digital & Social Media Strategy I Brand Management I New Product Development & Launch I Hispanic Grocery I CPG I Multicultural I Retail I PR I B2B I CRM I Brand Storyteller
- Role
- Marketing Director at Mexicorp Llc
- Location
- Richmond, TX, US
- LinkedIn followers
- 500 followers
About Alberto Gonzalez
Creative and dynamic Marketing and Communications Leader and U.S. Hispanic Market Expert with extensive experience driving success and significant growth in the Consumer Package Goods (CPG) and retail industries. Known for developing great teams who create and generate brand affinity in both U.S. Hispanic and mainstream U.S. markets for organizations ranging from $1B to $5B in annual revenue, and creating value by growing sales, expanding market share, and increasing customer engagement. Areas of Expertise: Brand Management | Digital, Social Media & Mobile Strategy | Marketing Strategy, Planning & Execution | Marketing Communications | Creative Conceptualization | Trade Marketing | Category Management | Shopper Marketing | Packaging | Strategic Partnerships | Innovation | Leadership | Management | Cross Functional Teams | Mentoring Teams | Budget Management | Corporate Strategy | Mergers & Acquisitions | Business Development | New Product Development & Launch | Market Research | Market Share Expansion | Consumer Insights | Multicultural | P&L Management | Consumer Packaged Goods | Hispanic Grocery Industry | Food Service | Retail | PR | B2B | B2C | CRM |
Experience
Marketing Director
Jul 2019 — Present · Sugar Land, TX, US
Lead the company\'s commercial transition from industrial to “customer-centric”. • Provided sales with the right merchandising tools and guidelines to ensure optimal POP execution which become Mexicorp’s main competitive advantage. • Developed Brand books for all Mexicorp brands (10) to provide order, structure, and strategic discipline to brand management. • Refreshed packaging for key traditional top-selling brands without losing sales volume in the transition, increasing the profitability of the mole category • Explored new digital channels like instacart and Amazon to expand brand distribution. • Developed and implemented a new product development process which generate 8 winning product concepts. • Successfully launched 4 new products that currently represent 10% of the company sales mix.
Education
Northwestern University - Kellogg School of Management
Executive Education – Certificates in Marketing Strategy and Branding , Marketing
The University of Dallas
Executive Master of Business Administration, Multicultural Marketing
Center for Creative Leadership
Executive Education - Certificate in Leadership & Development Program
Universidad Panamericana
Bachelor’s degree in Business Administration and Finance
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