Alba Mecaj

Experience

1. Director of Marketing & Events

   Gaia Restaurant Nyc

   Nov 2024 — Present · New York, NY, US

   Manage all social media accounts and content calendars, resulting in consistent brand visibility and follower growth.• Produce and edit high-quality photos and videos; direct all photography and video shoots to ensure alignment with brand image.• Oversee private event operations from inquiry to execution, including client communication, venue tours, contracts, and day-of coordination; closed profitable sales while maintaining food cost control.• Coordinate off-site events, including staffing and liquor inventory management• Lead recruitment and staffing efforts for all positions: kitchen, host, bar, and waitstaff team members.• Design and update all menus, ensuring consistent branding; maintain updates on the website and Toast POS system.• Created and launched the company website; regularly update content, menus, and event details to reflect current offerings.• Develop influencer, PR, and media collaborations to enhance brand visibility and attract new clientele.• Book live entertainment for special occasions, sourcing high-quality artists to match the event theme.• Partner with event producers to design and implement seasonal décor, including high-impact holiday installations.• Provide operational support by responding to general inquiries, managing large group reservations, client contracts etc

Education

• Hunter College

  Bachelor of Arts - BA