Alba Ferguson
Enterprise Account & Growth Leader | Driving Revenue Expansion in Complex Supply Chain & Retail Ecosystems
- Role
- Strategic Brand Manager at Avery Dennison
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Alba Ferguson
I lead enterprise account growth inside complex, high-stakes customer environments.Most of my career has been spent building and scaling revenue-linked programs in Amazon-level operating environments, where clarity, constraint, and execution determine success. I’m typically brought in when the challenge isn’t whether a capability works—but whether it can scale across teams, regions, and stakeholders without constant oversight.I’ve partnered with executive stakeholders across retail and supply chain organizations to align operational transformation with revenue growth objectives.My focus is turning operational complexity into durable systems that drive measurable revenue impact.I’ve led multi-country program rollouts, enterprise account expansion, and digital-to-physical initiatives that required tight coordination across product, legal, operations, and executive stakeholders.I’m currently focused on roles where enterprise growth, account expansion, and execution discipline intersect.
Experience
Strategic Brand Manager
Sep 2023 — Present · Seattle, WA, US
Own global enterprise account expansion across multi-market deployments, driving revenue growth from $9M to projected $15M while coordinating cross-functional execution across product, legal, and operations teams.Lead international rollout of digital and supply chain initiatives to ensure scalable revenue realization across geographically distributed stakeholders.Increase enterprise share by aligning solution expansion with global brand growth strategies.
Skills
- Management
- Project Planning
- Cross-Functional Team Leadership
- Fundraising
- Marketing Strategy
- Data Analysis
- Powerpoint
- Microsoft Excel
- Market Planning
- Pricing
- Sales
- Product Development
- Marketing
- Forecasting
- Competitive Analysis
- Product Marketing
- Training
- Market Research
- Customer Service
- Business Planning
- Program Management
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