Alayna Nicholson
Sr Marketing Analyst at Ace Hardware | Data Analysis | Data Science | OMSCS | BSChBE
- Role
- Sr Marketing Analyst at Ace Hardware Corporation
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Alayna Nicholson
Analytical and results-driven professional with a background in computer science and chemical engineering. Proven track record in report automation, continuous improvement, and project management across marketing, supply chain, and engineering. My roles have created hours of time-savings through Alteryx, Power BI, and Python while delivering actionable insights for my business partners.
Experience
Sr Marketing Analyst
Sep 2023 — Present · Oak Brook, IL, US
Along with day-to-day reporting, my main analytic responsibilities include:Data Science & Advanced Analytics- Established a time-series forecast to estimate Ace\'s \"baseline sales\" during a promotion, enabling statistical measurements of promotional lift- Utilize spatial analysis (drive-time/delivery radius) to understand stores\' most profitable trade areas, and demographic analysis to understand their customer profile- Develop K-Means clustering to identify customer/store control groups, and propensity models to target customers who may be moving addresses.Market Intelligence & Strategic Reporting- Conduct deep-dive research such as brand drivers, purchase frequency, and discount sensitivity to identify shifts in consumer behavior- Deliver quarterly insights to the C-Suite and other leaderhsip regarding industry market share and evolving shopping patterns.Continous Improvement- Overhauled many outdated Alteryx, Power BI, and Excel-based reports, saving our team >1K annual hours and giving our business partners more data visibility- Leading the analytics team’s onboarding to Databricks, establishing best practices for data governance and scalable reporting.
Education
Georgia Institute of Technology
Bachelor of Science (B.S.), Chemical and Biomolecular Engineering
2015 — 2020
East Coweta High School
High School Diploma
2011 — 2015
Training and Competitions by Correlation One
Certificate, Data Science
Georgia Institute of Technology
Master of Science - MS, Computer Science
Skills
- Aspen Plus
- Active Learning
- Written Communication
- Matlab
- Leadership
- Critical Thinking
- Microsoft Word
- Research
- Data Analysis
- Project Management
- Customer Service
- Organic Synthesis
- Microsoft Office
- Engineering
- Chromatography
- Powerpoint
- Microsoft Excel
- Spectroscopy
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