Alliyah Lawver

About Alliyah Lawver

Data-Driven Social Media & Digital Marketing Leader | Brand Storytelling | Engagement…

Experience

1. Regional Marketing Manager

   Diehl Metering

   Apr 2025 — Present · Lisle, IL, US

   Create and manage the regional marketing budget, allocating resources effectively to achieve desired outcomes within financial constraints and maximize ROI- Partner with global marketing team and regional leaders to align strategies with business growth and retention objectives- Lead regional event strategy (include AWWA ACE Exhibitions) and ensure alignment to growth priorities with ability to measure ROI- Build and maintain relationships with key stakeholders, such as regional sales teams, external agencies, vendors and industry partners, to drive collaboration and support marketing strategies- Track, analyze and report back on marketing campaign performance with KPIs to measure success and identify areas for improvement; Provide reports and insights to management and use the insights to optimize marketing strategies and tactics- Champion brand guidelines and ensure consistency in brand messaging, tone and visual identity across all marketing touchpoints and channels- Use proposal management tools (Asana, Magier) to manage all aspects of proposal development, including strategy, content, schedules, and task assignments- Track and implement data content in the CRM system (Salesforce, Pardot)- Provide suggested topics and content for press releases, social media and website, ensuring consistency with Diehl Metering\'s brand standards, and marketing strategies- Ability to work flexibly across global time zones, especially in Europe

Education

• Southern Illinois University, Carbondale

  Master's of Science

• Southern Illinois University, Carbondale

  Bachelor of Arts - BA

• CEA Study Abroad Program- Paris, France

  General