April Laverriere

Director, Commercial Enablement @LGC

Portland, ME, US

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

Nov 2025 — Present

Director, Commercial Enablement @LGC

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Leading a team of sales enablement gurus who concentrate on helping the LGC Diagnostics & Genomics sales teams succeed through efficiency and best practices thereby supporting the profitability of the business. Supporting and enabling Salesforce CRM usage and playbook, pricing models, sales contracts, and data cleansing.

EDUCATION

N/A

Biddeford High School

Diploma

N/A

Regis College

Bachelor’s Degree, English and Communications

N/A

Regent's University London

Study Abroad, English Literature and Communications

SKILLS

Team BuildingDirect MarketingEvent ManagementCopywritingProduct MarketingE-CommerceBrand AwarenessEmail MarketingLead GenerationCorporate BrandingAdvertisingInternal CommunicationsSocial Media MarketingProduct DevelopmentTrade ShowsMarketing ManagementTrainingMarketingBudgetsDirect MailPpcMarketing CommunicationsIntegrated MarketingGoogle AdwordsProduct LaunchBrand DevelopmentDigital MarketingMarketing StrategyMarket PlanningNewsletters

ABOUT APRIL LAVERRIERE

Marketing and Communications professional with 20 years of experience. Specialties include Digital and Email Marketing, marketing strategy from start to finish, marketing content development, copy writing and editing, SEO, PPC (Adwords), results-oriented analytics/reporting, and event management and organization.

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