Alastair Smith
Senior Communications Officer @BBC Studios
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WORK HISTORY
Senior Communications Officer @BBC Studios
London, GB
EDUCATION
Newcastle University
LLB (Hons), Law
University of Sunderland
MA, Journalism
SKILLS
ABOUT ALASTAIR SMITH
I’m an experienced communications professional with a strong track record across broadcasting, entertainment, the public sector, creative agencies and large organisations. I specialise in clear storytelling, smart strategy and strong media and stakeholder relationships.Over 15+ years I’ve worked across the BBC, BBC Studios, VCCP and Banijay, leading a mix of consumer, B2B and corporate communications. My background includes PR, digital content, social media strategy, campaign planning and shaping narratives that help brands and organisations communicate with purpose and impact.My strengths include:• Strategic thinking and clear messaging• Media relations across consumer and trade press• Digital and social communications• Corporate comms and reputation management• Writing in a range of formats and tones• Collaborative, calm and supportive leadershipHighlights from my career include helping grow Bluey across EMEA, contributing to Cannes Lions-winning work at VCCP, and running the digital side of the UK’s largest-ever public consultation on the future of the BBC.I enjoy creative problem-solving, working with good people, and seeing communications make a measurable difference. I’m now looking for a role where I can bring strong comms skills, sound judgement and a positive, collaborative approach to a team that values clarity, creativity and getting good work done.
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