Alastair Lockhart
Insight Director @Savvy
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WORK HISTORY
Insight Director @Savvy
Head up Savvy\'s Insight and Planning team and is a member of the agency\'s board. Work with many of the world\'s leading FMCGs and retailers on customer experience, shopper marketing, category development, data analysis and strategic consulting projects. Regularly called upon by the press to provide comment and opinion.
EDUCATION
Kingston University
MSc, Business Information Technology, Distinction
University of Leeds
Master of Business Administration (M.B.A.), MBA, Distinction
University of Surrey
BSc, Business Management
ABOUT ALASTAIR LOCKHART
Key areas of expertise include: consumer and shopper behaviour, UK retailers and retail markets, shopper marketing and path to purchase planning, digital marketing, data analysis, insight discovery, category strategy, business and financial analysis, retail marketing strategy and campaign planning. Have worked with many of the world\'s leading brands over the past 20 years including: BP, Tesco, Sainsbury\'s, Morrisons, Asda, Diageo, Britvic, Mars, Marks and Spencer, Pernod Ricard, Warburtons and Adidas.
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