Alastair Green

WORK HISTORY

EDUCATION

SKILLS

ABOUT ALASTAIR GREEN

I bridge the boardroom and the build. I sit in C-suite rooms translating business strategy into GenAI architecture, then walk into engineering to help craft the prototype.My career has lived in three seams: creative and production, technical and C-suite, agency and startup. Twenty-five years across four holding companies, VFX, an holdco post-production house I co-founded, and two AI-native ventures. My career accelerated during advertising\'s traditional-to-digital transition, sitting between broadcast/print craft and the emerging digital stack. The AI transition is the same force, same shape, new domain. I\'ve seen this movie before — which is why I\'m calm about it, and why I\'m useful to clients and leaders who aren\'t. Today I lead Omnicom Production\'s global GenAI capability creating the infrastructure, governance, tooling, and enablement that lets the world\'s largest production network work natively with generative models. Small, global team. Influencing and leading by leverage and network, not headcount. The work sits at a three-way intersection that usually lives in three different people: enterprise-grade client relationships, production-grade engineering, and the craft literacy to know what \"good\" looks like coming out of a model. I build what I sell, sell what I build, and I know what breaks when you move from prototype to pipeline at enterprise scale. Fluent across multimodal GenAI: image, video, 3D, audio, LLM systems, private inference infrastructure, governance and provenance, and the change-management work that decides whether a craft team actually adopts a new stack or quietly routes around it.