Alastair Unite
Senior Brand Manager - Wkd @Shs Drinks
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WORK HISTORY
Senior Brand Manager - Wkd @Shs Drinks
EDUCATION
Kingston University
Marketing and Brand Management, General Sales, Merchandising and Related Marketing Operations
University of Nottingham
Geography BSc
SKILLS
ABOUT ALASTAIR UNITE
Adaptable and motivated brand manager with a diverse breadth of experience across integrated marketing campaigns, spanning multiple FMCG categories in medium businesses to global PLCs. Deep understanding of planning, executing, and evaluating omnichannel campaigns at both national and international scales. At ease analysing data to articulate consumer insights and develop brand strategies, whilst managing multi-functional teams to deliver upon business objectives via a clear brand story. Strong commercial acumen, adept at setting and delivering against KPIs, managing brand strategy & campaigns, innovation pipelines and budgets to deliver profitable growth. Major experience delivering retailer sell ins to UKs largest off trade customers including Tesco, Sainsbury’s, and Asda. Highly organised and competent working with internal and external stakeholders and establishing exciting and inclusive project teams.
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