Alastair Rae
General Manager @Four Marketing Limited
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WORK HISTORY
General Manager @Four Marketing Limited
Responsible for leading the Own Brand Division at Four Marketing Limited, overseeing the commercial and creative for a portfolio of brands including Albam Clothing, A Cold Wall, Arctic Army and Cape Heights.Drive both seasonal and long-term strategies across key business areas, including trading plans, range development, marketing, PR, wholesale, e-commerce and creative direction. Play a pivotal role in shaping the strategic direction and growth of the brands, ensuring alignment with overarching business objectives.Part of the Senior Leadership Team (SLT) reporting directly to the board, contributing to high-level decision-making and company-wide strategy.
EDUCATION
The Manchester Metropolitan University
Business and IT Syetems
SKILLS
ABOUT ALASTAIR RAE
With a strong background in building and scaling clothing brands, I specialise in brand…
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