Ala Serafin
Senior Content Designer @BMO
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WORK HISTORY
Senior Content Designer @BMO
Develop clear, user-first content for desktop and mobile experiences, guided by business objectives, user research, brand voice, accessibility standards, and technical requirements• Collaborate with product designers in Figma to create wireframes and ensure content enables simple, intuitive interactions• Partner closely with product, legal, compliance, and marketing teams to review, refine, and approve copy• Contribute to the growth of a content design system by writing standards and guidelines for reusable components
EDUCATION
Simon Fraser University
Master’s Degree, Publishing (MPub)
University of Toronto
Honours Bachelor of Arts (BA Hons), Political Science and History
SKILLS
ABOUT ALA SERAFIN
I\'m a content designer who believes great content is just as important as great UX and UI when it comes to creating intuitive, user-centric digital experiences. Over the past decade, I’ve worked with brands like BMO, Questrade, and Canada Life to craft content that’s clear, useful, and human—whether that’s in an app, on a website, or part of a broader content strategy. I’ve also spent time in the editorial and marketing worlds, so I know how to shape a story, speak to different audiences, and bring a brand voice to life. I\'m currently looking for a remote content designer/UX writer role on a team that values collaboration and great content.Take a look at my portfolio website and get in touch if you’d like to work together. I’d love to hear from you!
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