Alan Sun

Market Research Associate at New York State Trade & Investment Office in Taiwan | Business Honors Sophomore at Indiana

Role: Executive Board - Public Relation Officer at Iub Taiwanese Student Association
Location: Bloomington, IN, US
LinkedIn followers: 500 followers

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About Alan Sun

I am a student at the Kelley School of Business at Indiana University, pursuing Economic Consulting, Business Analytics, and International Business. Growing up between Taiwan and the United States shaped my interest in bridging global markets and understanding how businesses operate across cultures. At the Empire State Development Taiwan Office, I’ve worked with startups and multinational companies to support cross-border trade and investment, contributing to over $100 million in bilateral initiatives. I’m especially interested in strategy, market research, and opportunities where cultural insight drives business decisions. Beyond my professional interests, I’m particularly drawn to luxury management, where brand storytelling, consumer psychology, and global strategy intersect: an interest further strengthened through my academic immersion in the French luxury sector. Outside of work, I enjoy exploring new food spots (especially hot pot), playing badminton, and discovering fragrances. I’m always open to connecting with others interested in global business, consulting, and the evolving luxury landscape.

Experience

Executive Board - Public Relation Officer
Iub Taiwanese Student Association
Apr 2025 — Present · Bloomington, IN, US

Education

Kaohsiung Municipal Hsin Chuang Senior High School
High School Diploma
Indiana University - Kelley School of Business
Bachelor's degree, Economic Consulting, International Business, Business Analytics

Contact information

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Current company

REACH! Asian & Asian Diaspora Retention & Recruitment Center

20 employees · Founded 1994 · Berkeley, California, United States

REACH! is the Asian/Pacific Islander Recruitment and Retention Center at the University of California, Berkeley. In 1994, REACH! began with a handful of committed folks, as a program under the Asian Student Union (ASU) at UC Berkeley to target “Asian Pacific American, high school students, especially those who are underrepresented, low-income, and non-college tracked”. Its goals were two-fold: 1) promoting higher education as an attainable goal and 2) empowering students through “building ethnic pride and programs that foster community activism and support APA youth culture”. As REACH! grew organizationally, the vision and purpose of REACH! grew with it. While the mission remained, “the service and empowerment of recent immigrant and urban Asian Pacific Americans living in at-risk life situations,” we added on that “Our goal is to promote higher education as a means to empower ourselves and improve the economic and social conditions facing our communities.” We saw that REACH! had a unique role on campus and in the API community at large, because REACH! was not just going to increase the numbers of underrepresented Asians at Berkeley but REACH! would be a training ground for future educators, activists, and leaders who would address society’s injustices through their life’s work. Thus, we created programs to raise political awareness, build coalitions, develop youth leaders, and build leadership in ourselves. Each year, programs have been refined and recreated by (insanely) dedicated and intelligent coordinators, who look for a better way to do things. However, our single most important legacy is the steady stream of community leaders we have and will produce. REACH! Mission Statement: "Committed to the service, empowerment, and mobilization of immigrant, refugee, and underserved Asian/Pacific Islanders by promoting higher education to empower ourselves and challenge the economic and social inequalities facing our communities" Educate, Empower, Change.

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About Alan Sun

Experience

Executive Board - Public Relation Officer

Education

Kaohsiung Municipal Hsin Chuang Senior High School

Indiana University - Kelley School of Business

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