Alan Shenman
Affinity Marketing I Customer Acquisition & Retention I Nonprofit Trade Groups I Third Party Partnerships I Program Strategy I Revenue Generation I Strategic Planning I Leadership Development I Program Management
- Role
- Senior Director, Membership & Product Strategy at Society for Neuroscience
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Alan Shenman
Marketing executive with in-depth expertise in customer acquisition and retention across…
Experience
Senior Director, Membership & Product Strategy
Jul 2021 — Present · Washington, DC, US
Drive the strategy and positioning of SfN\'s products and services from a membership, marketing, sales, and development perspective. Oversee and guide the following functions: membership, marketing, creative services, sales, and grants and development. Provide senior leadership in guiding several volunteer committees and collaborate with other divisions / departments to help drive a more cohesive product strategy related to SfN\'s annual meeting, journals, and year-round event programming. Develop and foster relationships with funders to secure outside funding for key programs.
Skills
- Leadership
- Management
- Direct Marketing
- Insurance
- Business Strategy
- Program Management
- Strategy
- Marketing Communications
- Marketing
- Process Improvement
- Strategic Planning
- Project Management
- Marketing Strategy
- Product Development
- Budgets
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