Alan Segal

WORK HISTORY

EDUCATION

SKILLS

ABOUT ALAN SEGAL

As a leader specializing in digital strategy, audience growth, and analytics, I leverage my background in customer experience and usability across multiple industries, including consulting, government, publishing, and lead generation, to drive the business forward. Having led teams worldwide focusing on everything from digital marketing and analytics to ad operations and product management, I bring a holistic view of how to operate and grow a digital business. Working with data teams for over 20 years, I\'ve learned just how vital it is to separate the signal from the noise. When I can do that, I believe I can find the right customer problems to solve and I relish that discovery process. I feel that is the spring point to push the organization on the path toward meaningful transformation. Expertise: • Growth: SEO, Content Strategy, O&O Audience Acquisition, Paid Social Acquisition, SEM • Conversion: Usability, Optimization, Lifecycle Management, A/B Product Testing, UX • Martech & Product: Email Platforms, Email Campaign Creation, Email Deliverability, List Hygiene, Product Development, Product Management, Personalization, Digital Marketing, Privacy - CCPA/GDPR, Content Management, Martech Operations, Ad operations, Information Architecture • Analytics: Actionable Insights, Data Science, Data Literacy • Management: Hiring, Mentoring, Cross-functional management, Recruiting, Building Worldwide Remote Teams • Specialties: Digital Strategy, Digital Media, Digital Transformation, Content Strategy, Streaming, Online Advertising, Social Media, Radio, Broadcast, Newspaper