Alan Roof
Senior Paid Media Manager @ Skechers | Babson MBA
- Role
- Senior Manager, Paid Media at Skechers
- Location
- Newport Beach, CA, US
- LinkedIn followers
- 500 followers
About Alan Roof
Babson MBA with 15+ years of marketing experience at brands such as Skechers, Disney, and Forever 21, and at leading ad agencies, with clients such as Kaiser Permanente and Amgen.
Experience
Senior Manager, Paid Media
Sep 2022 — Present · Los Angeles, CA, US
Guide cross-channel strategy and execution across paid media channels, including paid search, shopping ads, paid social, affiliate, video, app ads, and display- Collaborate with agencies, leadership, and digital teams to budget, plan, launch, and report on media campaigns.Skechers is a Fortune 500® company headquartered in Southern California, and a multi-billion dollar global leader in the footwear industry, with over Skechers stores around the globe.
Education
UC San Diego Extended Studies
Professional Certificate in Marketing
2011 — 2013
UC San Diego
BA, Political Science, Economics
2005 — 2010
Babson F.W. Olin Graduate School of Business
Master of Business Administration - MBA, Marketing
2017 — 2020
Skills
- Computer Hardware
- Product Demonstration
- Cold Calling
- Analytics
- Consultative Selling
- Marketing
- Sem
- Microsoft Excel
- Medical Devices
- Saas
- Wireless
- Customer Retention
- Online Sales
- Customer Service
- Google Adwords
- Online Branding
- Online Marketing
- Laptops
- B2b
- Advertising
- Small Business
- Search Advertising
- Mobile Telecommunications
- Product Management
- Market Research
- Telecommunications
- Mobile Devices
- Analysis
- Website Promotion
- Online Lead Generation
- Sales Process
- Microsoft Office
- Marketing Research
- Cloud Computing
- Direct Sales
- Digital Marketing
- Inside Sales
- Online Advertising
- Product Marketing
- Sales Presentations
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.