Alan Peterson

About Alan Peterson

I build companies and I build people. Sometimes at the same time.Most of you know me as the founder of The Peterson Group (TPG)(since 1991) and Baja No Pinch / Baja Motocross, Inc.(since 2016). I’ve spent decades building teams, businesses, systems, and the kind of culture that actually holds under pressure.Today, TPG is a facilitation-led consultancy. We help founders and operator-led teams turn their collective intelligence into installed revenue and operational systems – fast – and rapidly upgrade the organization’s AI fluency through real workflows, automation, and adoption.This begins with the Strategic Reset Blueprint (180 minutes + two 1-hour follow-ups), accelerates through the Revenue, Margin & Ops Sprint (10 business days), and can be reinforced through our Fractional Growth Operator (90 days) for teams that want lasting behavior change.I’ve built the sales, marketing, and digital infrastructure behind growth companies for thirty-five years. We still do – now inside a framework rebuilt for the economy your business must compete in, with a powerful toolbox of AI tools that compress time, reduce friction, and drive adoption.In 2026, I’m actively pursuing an acquisition – preferably a “boring” home services business (gutter installation or similar) with strong fundamentals and clean operating leverage. I’m open to a Florida relocation if the right opportunity and operating footprint pull me there.Along the way, I built what I couldn’t find anywhere else: a transformational operating system for high-performing leaders – one that identifies your full potential, dismantles the self-limiting beliefs blocking it, and engineers a future by design, anchored in purpose, values, and joy.That framework became Joy-Driven Life.It also became a book I’m completing now: The Lifeguard and The Lighthouse.The core idea is simple: the most effective leaders are not rescuers. They are lighthouses – steady, visible, boundaried – leading from who they are, not from whoever needs them most in the moment.A few times per year, I curate small, exclusive experiences for founders and leaders – intentional by design, never more than a handful of people.If any of this resonates – the operating work, acquisition opportunities, the framework, or the book – I’m glad you found your way here.https://joydrivenlife.com/lighthouseretreat/

Experience

1. President CEO

   The Peterson Group

   Jan 1991 — Present · Irvine, CA, US

   The Peterson Group (TPG) increases sales productivity. We develop the sales and marketing programs, materials, tools and collateral your sales organization needs, and, we develop Web marketing technologies that automate the creation and delivery of these communications…on-demand.

Education

• The American University of Paris

  BA, International Business Administration

  1987 — 1988

Skills

• Leadership
• Marketing Communications
• Business Development
• Digital Marketing
• Social Media
• Social Media Marketing
• Entrepreneurship
• Direct Marketing
• Online Advertising
• Sales Management
• Business Strategy
• Management
• Team Building
• Strategic Planning
• Advertising
• Marketing Strategy
• SEO
• Marketing
• New Business Development
• Strategy
• Sales
• Email Marketing
• Start-Ups