Alanna M. Mizell
Marketing & Brand Communications | Turning ideas into impact through storytelling & strategy
- Role
- Strategic Marketing Specialist at ABB
- Location
- Memphis, TN, US
- LinkedIn followers
- 500 followers
About Alanna M. Mizell
Marketing & Communications Strategist | Driving Engagement Through Storytelling & …
Experience
Strategic Marketing Specialist
Jan 2023 — Present
Led sales and marketing lead generation initiative, reducing open leads by 200% and identifying $21M+ in revenue potential through Salesforce, ELSA, and Lead Central.• Developed and delivered 35+ internal communications for product launches, engineering updates, pricing changes, and promotions, streamlining messaging workflows across Product Marketing and Sales teams.• Produced monthly Agent Update newsletter with a 47% average open rate, aligning field partners with vertical campaigns and strategic initiatives.• Launched Mobile Solutions video campaign with agent partners, generating 1,400+ LinkedIn impressions and 140+ engagements, boosting visibility of sales enablement tools.• Conducted monthly sales and agent training sessions, including campaign walkthroughs and lead process updates; supported quarterly business reviews with 8 agency partners to enhance field alignment.• Spearheaded onboarding and rollout of Construct Connect for vertical marketing teams, creating SOPs and training materials to improve lead data quality and adoption.• Collaborated cross-functionally with Product Managers, Marketing Communications, Engineering, and Supply Chain to develop targeted collateral and internal content for key product launches.• Established a centralized product communication process, improving transparency and consistency with shared inboxes, standardized subject lines, and communication tracking.
Education
Keene High School
General
2004 — 2008
University of Memphis
Bachelor, Professional Studies, Concentrations in Fashion Merchandising and; Marketing
2008 — 2012
University of Memphis
Master's degree, Liberal Studies: Strategic Leadership
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