Alanna M.
Senior Director, Guest Insights @Pursuit
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WORK HISTORY
Senior Director, Guest Insights @Pursuit
Calgary, AB, CA
Lead the enterprise Guest Insights function, embedding the voice of the guest into strategic decision-making across experiences in hospitality and attractions. Drive guest-centric strategy to strengthen loyalty, optimize experience design, and unlock revenue growth.
EDUCATION
Haskayne School of Business
Bachelor of Commerce (B.Com.), Marketing
Haskayne School of Business
Master of Business Administration - MBA
SKILLS
ABOUT ALANNA M.
Enterprise insights leader with 10+ years of experience embedding the voice of the customer into strategy and decision-making. Specialize in integrating market, behavioral, and experience data to inform capital investment, brand positioning, digital transformation, and revenue growth.
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