Alanna Joyce Hooper
Director, Strategic Solutions & Alliances Marketing @Lumenalta
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WORK HISTORY
Director, Strategic Solutions & Alliances Marketing @Lumenalta
Own GTM marketing for a strategic solutions portfolio across AI, Data Infrastructure, MarTech, and Product/App Build - defining the offer roadmap and leading commercialization of 20+ core subcapabilities from concept to launch.Lead alliances marketing across hyperscaler and ecosystem partners (e.g. Databricks, Microsoft, Prophecy, Superblocks, Storyblok, Fivetran), activating joint campaigns and co-sell plays to drive pipeline impact.Unify partner GTM and solution strategy into repeatable sales plays, packaging joint capabilities into market-facing narratives, campaign themes, and enablement that make co-sell execution easier for sellers.Partner cross-functionally with SMEs, delivery leaders, and sales to develop client-ready collateral and seller enablement toolkits that improve consistency, speed, and conversion in the sales cycle.Lead events strategy as a growth channel end-to-end: messaging, pre/during/post communications, and seller enablement, to drive awareness, executive engagement, and measurable pipeline impact.
SKILLS
ABOUT ALANNA JOYCE HOOPER
Results-driven marketing leader with 14 years of experience building and scaling GTM strategy across strategic solutions and partner ecosystems. I focus on commercializing technical capabilities into clear, market-facing offers, enabling sellers with repeatable plays and strong collateral, and activating co-sell motions through hyperscaler and ecosystem partners. I have deep experience across GTM activation levers, especially integrated digital campaigns and high-impact events, using full-funnel messaging, communications, and enablement to drive awareness, engagement, and measurable pipeline outcomes.
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