Alanna Hoffman
Product Marketing & Sales Enablement | GTM Strategy | Ad-Tech | Mar-Tech | Ecommerce
- Role
- Senior Product Marketing Manager at Sojern
- Location
- Omaha, NE, US
- LinkedIn followers
- 500 followers
About Alanna Hoffman
I’m a Senior Product Marketing Manager who helps SaaS platforms scale through strong positioning, experimentation, and product adoption. My work focuses on launching complex products and turning new capabilities into experiences customers actually adopt and get value from. I believe the best way to grow a product is through a test-and-learn approach. Much of my work centers on running beta programs, experimenting with onboarding and messaging, and translating complex or AI-powered features into clear guidance and enablement that helps both customers and internal teams succeed. I do my best work cross-functionally, partnering closely with Product, Design, Sales, and Marketing to align launches, messaging, and adoption. Outside of work, you’ll usually find me chasing my Jack Russell Terrier through Nebraska’s “warm” weather.
Experience
Senior Product Marketing Manager
Jul 2024 — Present · Omaha, NE, US
Led the zero-to-one launch of an acquired SaaS platform, doubling the user base in the first year and contributing $3M in revenue.Ran beta programs and A/B tests on onboarding and messaging, increasing early feature adoption by 20% and improving NPS.Defined product positioning and go-to-market strategy to accelerate adoption across technical and enterprise users.Analyzed product usage data to identify adoption trends and inform roadmap priorities and product-led GTM strategy.Developed adoption programs and resources for AI-powered platform features, increasing early feature usage by 15%.
Education
University of Nebraska-Lincoln
Bachelor of Arts (BA), International Studies, Spanish, Japanese
2008 — 2012
The London School of Economics and Political Science (LSE)
Master of Science (MSc), International Relations
2014 — 2015
Skills
- Student Affairs
- Curriculum Design
- Non-Profits
- International Relations
- Social Networking
- Spanish
- Teaching English as a Second Language
- Nonprofits
- Teaching
- Report Writing
- Photoshop
- Student Development
- Public Speaking
- English
- Microsoft Word
- Event Planning
- Editing
- Higher Education
- Powerpoint
- Tutoring
- Leadership
- Social Media
- Academic Advising
- Microsoft Office
- Public Relations
- Blogging
- Data Presentation
- Research
- Cross-Functional Team Leadership
- Statistical and Data Analysis
- Teamwork
- Esl
- Strategic Communication
- Community Outreach
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