Alanna Harter

About Alanna Harter

I help organizations clarify what makes them remarkable and translate that into stronger…

Experience

1. Lead Strategist - Brand Marketing

   Kinesis

   Aug 2016 — Present · Portland, OR, US

   Guide SMB owners, founders, and company leaders to align and articulate business goals, understand organizational strengths, set clear vision, and leverage brand strategy, marketing infrastructure, business development and sales strategy to deliver exponential growth in all business areas. Industries span Engineering, Manufacturing, The Built Environment, Financial Services, IT, Compliance and Healthcare.KEY ACCOUNTABILITIES• Lead strategic planning, facilitate leadership team alignment, and galvanize vision across leadership and management teams• Define high leverage opportunities and shape strategy into concrete initiatives and project tactics. Identify current and future customers and build strategies targeting their core needs to increase market share and revenue• Facilitate creation of intentional cultures that align with company brand and vision• Lead execution team in delivery of strategic objectives

Education

• Mount Holyoke College

  B.A.

Skills

• Newsletters
• Social Media
• Press Releases
• Online Advertising
• Event Management
• Copywriting
• Event Planning
• Email Marketing
• Sales
• Online Marketing
• Customer Service
• Interactive Media
• Interactive Marketing
• Strategy
• Social Media Marketing
• Public Relations
• Leadership
• Brand Management
• Marketing Strategy
• Management
• Corporate Events
• Trade Shows
• Marketing
• Relationship Management
• Advertising
• Marketing Communications