Alannah P.
Product Design Leader | Systems Thinker | 10+ Years in UX | Driving Scalable Design with Strategy + Craft | Focus in Marketing with Enterprise Applications
- Role
- Lead Product Designer at Listrak
- Location
- Belleville, PA, US
- LinkedIn followers
- 500 followers
About Alannah P.
I\'m a product designer with 9+ years of experience who genuinely enjoys the hard stuff—the complex enterprise workflows, the design challenges that push components to their limits, and the journey of making complicated products feel human and relatable.I thrive at the intersection of design, engineering, and product strategy. I love obsessing over component naming and functionality, scaling components to support multiple scenarios, prototyping flows for testable solutions, and aligning teams—or customers—around a shared goal.I\'ve helped evolve and maintain products over multiple years, while also identifying user-driven improvements that could be prioritized in upcoming sprints.When designing at scale, every detail matters. I zoom out to align with business problems, then zoom back in to finesse the micro-interactions.If it’s complex and needs clarity—I’m all in.
Experience
Lead Product Designer
Sep 2021 — Present · Lititz, PA, US
Led the evolution of Listrak’s internal design system, creating reusable components and documentation that reduced front-end build time.• Drove product design strategy across multiple cross-functional teams, balancing technical feasibility with business goals and user needs.• Approached design with a start to finish mentality. Mapping user-flows, crafting high-fidelity prototypes for all types of needs, and refining micro interactions. Zooming out and designing decisions around product vision, customer insights, and business goals.• Prototyped early for alignment and learning discussions.• Tested assumptions quickly to bring concepts to life and get real time feedback.• Used Figma and Storybook to bridge design and engineering.• Facilitated workshops and design review sessions to foster shared ownership and boosting team alignment.• Made space for exploration to enhance motion, interaction design, or design components. Sharpening craft constantly.• Synthesized user research, behavioral analytics, and product metrics to inform design choices.• Championed accessibility and responsive design in a Vue-based front-end architecture.
Education
Millersville University of Pennsylvania
Bachelor of Arts (B.A.), Graphic and Interactive Design
2010 — 2014
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