Alannah May R.
Marketing Coordinator @Paradigm Trends
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WORK HISTORY
Marketing Coordinator @Paradigm Trends
Paradigm Trends is transforming the hospitality industry worldwide with effortlessly elevated guest experiences, combining four decades of expertise through the provision of bespoke, yet affordable, premium-quality bath, bar, and room accessories that are sustainably crafted and ethically sourced. Paradigm Trends: Elevating guest experiences with ease.#EffortlesslyElevated Assisting in all areas of marketing lead generation and marketing support. Maintaining various marketing campaigns and using my creative skillset to brainstorm new initiatives. Responsibilities: • Develop and manage innovative and integrated marketing strategies, programs, events and experiences based on a deep understanding of the hospitality segment • Create deliverables and present findings to leadership • Coordinate and manage all creative assets (social media, newsletter, website, etc.) through graphic design, photoshoots, and other means by creating or delegating accordingly • Drive communications around design initiatives, including product and category launches • Create and implement marketing strategies and materials that build and raise brand recognition • Perform value-added analyses to evaluate quarterly marketing plan • Conduct market research, track and compile industry trends and competitive analysis to inform marketing strategies • Collaborate with leadership to manage quarterly budget • Responsible for oversight of any print collaterals, materials, advertisements, and content photography • Partners closely with leadership, sales and product teams to drive the right go-to-market strategy • Manage timelines to ensure actions are completed and deliverables are met for events, product launches, as well as internal departments
EDUCATION
The Juice Academy
Diploma, Social Media Marketing
Formby High School
GCSEs all A*-C, Art, Drama, Geography, English, Spanish, French, Maths, Science, History, Religious Studies
University of the West of England
Bachelor of Arts - BA, Art & Visual Culture with Business Studies
City of Liverpool College
BTEC Level 3 National Diploma, Art & Design
ABOUT ALANNAH MAY R.
I’m fluent in visual language, brand strategy, creative direction, and content…
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