Alanna Dillon
Strategic Marketing Leader | Director of Digital Marketing at The Belfort Group
- Role
- Director of Digital Marketing at Belfort Group
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Alanna Dillon
I am a digital marketing leader with both agency and in-house experience. Early on in my career, I began working in marketing and immediately fell in love with balancing creativity and strategic, data-driven analysis. I have worked in a variety of industries, with a focus on B2B marketing, including: technology, healthcare, education, publishing, real estate, automotive, non-profits, retail, and defense. I am an expert in digital marketing, with a focus on marketing and brand strategy, analytics, and integrated campaigns. In my free time, I enjoy spending time outdoors, creating art, and finding the best local places to enjoy a good cup of coffee.
Experience
Director of Digital Marketing
Sep 2024 — Present · Boston, MA, US
Leads the digital marketing team, overseeing marketing & account managers, data analysts, and marketing coordinators- Creates fully-integrated marketing strategies and oversees implementation and execution across channels and accounts. Manages 7-figure digital marketing budgets- Oversees reporting and data analysis initiatives across the agency, ensuring that reporting is executed across all digital accounts on a monthly or quarterly and yearly basis- Ensures that teams are meeting and exceeding client expectations and deliverables are aligning with account scope. Serves as the primary client contact across accounts.
Education
Seattle Pacific University
Bachelor of Arts - BA
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