Alanna Nielsen
- Role
- Director, General Manager and Product Leader, Hardlines at Amazon
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Alanna Nielsen
Business and technology executive with over 20 years of experience building and leading…
Experience
Director, General Manager and Product Leader, Hardlines
Jan 2019 — Present
Lead a 400-person team, including the US Video Games and Software business, a global Digital Video Games and Software Engineering organization, and the Hardlines Strategic Account Management team. Responsible for strategy, product and technical roadmap, business operations, and people leadership. • Delivered $253M of incremental revenue and $100M of operating profit in 2021 by partnering closely with manufacturers and internal stakeholders to build high-impact go-to-market strategies for next generation video game console launches. • Secured funding from senior leaders for two new (confidential) initiatives in 2021, which will deliver an estimated $1B+ 3-year incremental revenue for the North America Retail business. • Selected to lead a 300-person multi-layer Strategic Account Management organization in 2020, which is a paid service for Amazon’s largest vendors. Developed program vision, drove cross-organization alignment, scaled services, and mobilized a large team to deliver support to 600+ Tier 1 vendors, representing $50B+ of revenue, growing 40% YoY.
Education
Northwestern University - Kellogg School of Management
MBA, Strategy and Marketing
2004 — 2006
Connecticut College
Bachelor of Arts (BA), Psychology and French
Skills
- Analytics
- Cross-Functional Team Leadership
- Product Marketing
- Strategic Partnerships
- E-Commerce
- Strategy
- Competitive Analysis
- Product Management
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