Alanna Cruciani

About Alanna Cruciani

I drive integrated go-to-market (GTM) strategies that connect brands with target audiences, generate demand, and accelerate pipeline growth. Partnering with cross-functional teams, I lead the planning and execution of marketing campaigns, events, and digital initiatives—leveraging marketing automation, data analytics, and AI-powered tools to optimize performance and ROI.My experience spans national, regional, and local marketing programs, including demand generation campaigns, ABM initiatives, industry events, and partner-led programs. I specialize in aligning marketing activities with sales objectives, fostering strategic relationships, and delivering measurable impact through data-driven decision-making.I hold a B.S. in Business from Texas A&M University and multiple certifications in Smartsheet, OneNote, and other productivity tools. Passionate about turning strategy into action, I build marketing programs that drive awareness, engagement, and revenue growth in fast-evolving markets.

Experience

1. Demand Generation Marketing Manager

   Optiv

   Apr 2025 — Present · US

   Lead 20+ annual marketing programs, elevating brand visibility and driving measurable business growth.• Shape event strategies in partnership with sales, product marketing, and alliance teams to strengthen market impact and partner engagement.• Oversee and optimize partner marketing development funds (MDF), ensuring strategic allocation, budget compliance, and maximum ROI.• Direct full lifecycle event management—from strategic concept to post-event analytics—to deliver high-value client and partner experiences.• Cultivate and expand Cisco and technology partner alliances to accelerate revenue opportunities and deepen client relationships.

Education

• Santa Reparata International School of Art (SRISA)

  Art

• Texas A&M University

  Bachelor of Science - BS, Business Administration and Management, General