Alan Mendenhall
Director of Digital Marketing @Firestone Walker Brewing Company
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WORK HISTORY
Director of Digital Marketing @Firestone Walker Brewing Company
EDUCATION
California State University, Northridge
B.S.B.A., Marketing
SKILLS
ABOUT ALAN MENDENHALL
10+ years of digital marketing experience through a background in D2C marketing, content strategy, and advertising through: • Both large-scale agency & brand-side experience of marketing strategy in ecommerce, social media, content planning, email marketing, and paid media• Management of D2C P&L: advertising, content, & marketing budgeting• 5+ years of overseeing creative writing, brand copywriting, product copywriting, and holistic brand storytelling• Strategic direction of lifecycle marketing through funnel development and personalized execution in order to drive retention of customer base throughout brand journey touch points • Platform & strategy experience in paid social media, display advertising, programmatic media, and paid search• Klaviyo, Shopify Plus, Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, Microsoft adCenter, Google Analytics, Data Studio, • AdWords Certified via Google Partners• Photoshop, InDesign, Camera Raw, studio product photography; lifestyle campaign photography
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