Alan Mendenhall

About Alan Mendenhall

10+ years of digital marketing experience through a background in D2C marketing, content strategy, and advertising through: • Both large-scale agency & brand-side experience of marketing strategy in ecommerce, social media, content planning, email marketing, and paid media• Management of D2C P&L: advertising, content, & marketing budgeting• 5+ years of overseeing creative writing, brand copywriting, product copywriting, and holistic brand storytelling• Strategic direction of lifecycle marketing through funnel development and personalized execution in order to drive retention of customer base throughout brand journey touch points • Platform & strategy experience in paid social media, display advertising, programmatic media, and paid search• Klaviyo, Shopify Plus, Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, Microsoft adCenter, Google Analytics, Data Studio, • AdWords Certified via Google Partners• Photoshop, InDesign, Camera Raw, studio product photography; lifestyle campaign photography

Experience

1. Director of Digital Marketing

   Firestone Walker Brewing Company

   Sep 2023 — Present

Education

• California State University, Northridge

  B.S.B.A., Marketing

  2003 — 2008

Skills

• Pay Per Click (Ppc)
• Display Advertising
• Javascript
• Competitive Analysis
• Html
• Mobile Marketing
• Doubleclick
• Strategy
• Digital Strategy
• Adobe Bridge
• Ad Networks
• Brand Awareness
• Behavioral Targeting
• Digital Marketing
• Google Analytics
• Media Planning
• Photoshop
• Advertising Sales
• Search Advertising
• Ppc
• Mobile Devices
• Omniture
• Online Lead Generation
• Powerpoint
• Microsoft Excel
• Search Engine Marketing (Sem)
• Web Analytics
• Integrated Marketing
• Social Media
• Marketing Research
• Microsoft Atlas
• Sem
• Media Buying
• Marketing
• Comscore
• Rich Media
• Mobile Advertising
• Direct Response
• Interactive Marketing
• Online Advertising