Alan Martinez

About Alan Martinez

I am an experienced marketing professional and entrepreneur with a proven track record of driving business growth. As the Founder of Forest Origins LLC, a successful e-commerce company, I developed a deep passion for digital marketing and strategic brand growth. In my current role as Marketing Manager at Sotheby’s International Realty Wine Country, I lead a team responsible for digital strategies that elevate the luxury real estate market across Northern California.I hold a Bachelor’s Degree in Marketing from San Jose State University, where I was honored as a Gary J. Sbona Honors Marketing Alumni and am proud to be a Theta Chi Fraternity alumnus. My journey also includes diverse internships at SN & N Electronics, Fridaze, and Micro-Vu, where I gained valuable experience in brand strategy, marketing, and product development.Driven by a passion for innovation and business growth, my expertise spans digital marketing, project management, and strategic planning in both B2B and B2C markets. I am always looking to leverage my skills to push the boundaries of success for the brands I work with.

Experience

1. Marketing Manager

   Sotheby's International Realty

   Aug 2024 — Present · Sonoma, CA, US

   As Marketing Manager, I lead strategy, execution, and innovation for top-producing agents across Northern California’s luxury real estate market. I oversee cross-channel campaigns—including paid media across Meta, LinkedIn, and X—guide internal operations, and support growth. My focus is on elevating visibility, optimizing systems, and delivering results in a highly competitive space.Luxury Marketing | Brand Growth & Strategy | Lead Generation | Paid Social: Meta, LinkedIn & X Ads | Business Development | Social Media | SEO | Content Strategy | CRM | PR | Email Marketing

Education

• San José State University

  Bachelor's degree, Marketing

  2019