Alan Kravetz

About Alan Kravetz

With over 30 years of dedicated experience in strategic brand extension licensing, I am deeply passionate about forging new pathways for growth and relevance for iconic brands. As the Chief Executive Officer at Full Sail IP Partners, I lead a dynamic team of experts, dedicated to acquiring, revitalizing, and licensing brands across diverse categories and global markets. Since the inception of Full Sail in 2021, our voyage has been marked by the successful acquisition of four iconic brands: ODWALLA, WEATHERBEATER, DISCOVERY ZONE and REVERE WARE.My unique blend of qualifications in law and business, coupled with my specialized expertise in marketing and licensing, enables me to deliver exceptional value to our esteemed investors and partners. I thrive on the challenge of identifying and executing innovative solutions that not only bolster brand equity but also drive substantial revenue growth. My professional journey is enriched by a diverse range of experiences, including collaborations with clients from various industries and geographies. Prior to my role at Full Sail IP Partners, I led LMCA, the pioneer in corporate brand extension licensing.During my tenure as President and COO at LMCA, I grew, curated and managed the organization\'s extensive roster of clients and portfolio of license agreements, resulting in an astounding annual revenue of over $6 billion in licensed product sales at retail. Our clients encompassed both domestic and multinational consumer, commercial, and not-for-profit entities. We partnered with notable organizations such as Westinghouse, HP, Compaq, AT & T, Melitta, Craftsman, Acer, Admiral, and Emerson, among others. We conceptualized and executed strategic licensing programs that not only expanded brand reach and awareness but also significantly enhanced profitability. Additionally, I played a pivotal role in LMCA\'s ownership of ProdigyWorks, a subsidiary that harnessed the intellectual prowess of the world\'s top IQs to provide cutting-edge ideation services.Throughout my career, I have consistently applied my skills in business strategy, strategic planning, and marketing to drive exponential growth in the companies I have managed and represented.

Experience

1. Chief Executive Officer

   Full Sail Ip Partners

   Apr 2021 — Present · Westport, CT, US

   Full Sail IP Partners acquires brands and creates new opportunities for growth and expanded relevance through a transformational brand licensing business model. Backed by Warburg Pincus, a leading global private equity firm, and powered by LMCA, one of the innovators of corporate brand extension licensing, Full Sail is focused on building a portfolio unmatched in the industry.

Education

• Questrom School of Business, Boston University

  MBA

• Suffolk University Law School

  JD

• Questrom School of Business, Boston University

  BSBA

Skills

• Advertising
• Strategic Partnerships
• Product Marketing
• Merchandising
• Executive Management
• Business Planning
• Product Management
• Entrepreneurship
• New Business Development
• Licensing
• Sales Operations
• Consumer Products
• Product Launch
• Brand Development
• P&L Management
• Marketing Research
• Competitive Analysis
• Start-Ups
• Market Research
• Fmcg
• Integrated Marketing
• Account Management
• Brand Licensing
• Pricing
• Strategic Planning
• Analytics
• Market Planning
• Brand Management
• Cross-Functional Team Leadership
• Business Strategy
• Marketing Strategy
• Marketing
• International Business
• Retail
• B2b
• Direct Marketing
• Negotiation
• Marketing Management
• Market Analysis
• Sales