Alan Klein

About Alan Klein

Alan Klein is a strategic communications thought leader with more than three decades of experience driving political and social change through innovative digital and traditional communication strategies. Alan leverages a deep understanding of the vast and pervasive power of mass media with decades-long experience in the IT industry to bridge the gap between communications and technology. His media experience — combined with activist acumen honed during thirty years as a grassroots social justice organizer — make him distinctly qualified to create cutting-edge campaigns that obtain impactful results for nonprofit and corporate clients. Public & Media Relations:• Maximize media outreach and increase mindshare with media, consumers and thought leaders.• Create successful media events, including news conferences that garner major coverage.• Write and distribute media-rich digital news releases to thousands of vetted media contacts nationwide.• Prep spokespersons for media interviews and create dynamic, diverse and inclusive speakers bureaus.Crisis Communications and Rapid Response:• Manage clients’ reputation and provide rapid response when needed.Corporate Branding:• Utilize traditional and digital media to tell the client’s ‘brand story.’• Manage content to provide unified branding and messaging on all public-facing materials.Digital Marketing & Social Media Management:• Deploy leading-edge converged media strategy that integrates owned media with earned media for maximum exposure.• Drive traffic, conversions and community engagement.• Create digital advocacy campaigns that increase awareness and social sharing.• Proficient with all major Content Management Systems.• Help you, staff and volunteers to use cybersecurity best practices.

Experience

1. Director of Marketing and Public Relations

   Upstairs Cocktail Bar

   Aug 2022 — Present · New York, NY, US

   Craft cocktail lounge in Jackson Heights, Queens that offers inspired cocktails served in a cozy and stylish upstairs hideaway.• Co-designed and developed website, logo, mission statement, tagline, brand story, social media accounts and visual identity used across all digital platforms, and in print.• Identify target markets, developing and implementing comprehensive branding and marketing strategies to establish and expand brand awareness.• Optimize, manage and maintain all digital assets.• Manage all information technology, Content Management System, SEO, email, DNS and analytics accounts.

Education

• Ithaca College

  Bachelor of Science (BS), Television, Radio

  1982 — 1986

• Ithaca College School of Communications 1986 ­ Radio/Television

  Bachelor of Science (BS), Television Production

  1982 — 1986

Skills

• Strategic Communications
• Press Releases
• Video Production
• Marketing
• New Media
• Publicity
• Documentaries
• Nonprofits
• Broadcast
• Event Management
• Crisis Communications
• Film Production
• Politics
• Non-Profits
• Public Relations
• Media Relations
• Television
• Entertainment