Alan Sherman

About Alan Sherman

A strategic-thinking, digitally-driven, direct, digital and CRM marketing executive. Has led online and offline strategy, eCommerce, direct mail and marketing analytics for a diverse range of businesses, including Fortune 500 companies, ad agencies, analytic firms and start-ups. A strategy leader with a focus on direct and digital marketing programs and initiatives. Catalyzed substantial revenue gains via state-of-the-art expansion and digital marketing programs. Record of delivering measurable incremental revenue and ROI.Generating substantial revenue gains via building state-of-the-art acquisition, direct, CRM and digital marketing programs, segmenting databases to identify and retain most profitable customers and prospects, and articulating a vision and strategy to create, execute and test high ROI omni-channel marketing campaigns. Marriage of strategy, marketing, operations, technical and people skills. Highly skilled at building successful marketing infrastructures and teams, frameworks and organizations resulting in superior program results, response rates, conversion rates and lower cost per acquisition.Specialties - hands-on and strategic- Cross-channel marketing strategy- Digital marketing strategy- eCommerce- Direct mail- Direct marketing- Email and mobile segmentation and testing programs- CRM program development- Contact strategy and marketing planning- Personalization- Retention marketing- Web Analytics analysis, interpretation and recommendations- Website Conversion Optimization- Database Marketing & customer segmentation- Loyalty program development, management- Direct Marketing- Expert user of Adobe Site Catalyst, Test & Target, Google Analytics, Google Content Experiments- Website acquisition marketing, SEO & SEM best practices, email, web analytics, testing- Analytical/Statistical targeting and segmentation strategy

Experience

1. Vice President Marketing Strategy

   Nahan

   Dec 2020 — Present · New York, NY, US

   Nahan is a full-service, direct and digital marketing solutions provider serving the needs of marketers across industries. Our fully integrated solution includes strategy, test design, data and list procurement, predictive analytics, creative development, response analysis and production.As Nahan\'s Vice President of Marketing Strategy, I play a key role in providing direct and digital marketing expertise to support clients in achieving superior marketing results. I\'m focused on producing integrated marketing solutions and process optimization for clients, enabling them to successfully acquire, develop and retain profitable customer relationships. These solutions leverage omnichannel marketing strategy, testing and planning, targeted data and analytics, process and website optimization, and high-response creative - all aimed at reducing cost per acquisition and increasing return on marketing investment. I am passionate about transforming marketing teams and driving performance through data-led strategies and innovative cross-channel programs.

Education

• Baruch College

  MBA, Marketing

• Boston University

  BA, History/Business