Alan Garcia

About Alan Garcia

I design and deliver large-scale, low-latency, high-value technical assets for Sephora\'s…

Experience

1. Lead Solutions Architect, Martech

   SEPHORA

   Sep 2022 — Present

   Responsibilities • Design and implement innovative data services solutions using Spring boot, ReactJS, NoSQL, or other UI and API related technologies • Lead Solution Design and Architecture discussions with Google Marketing Platform. These include Google AdWords, DCM, SA360, Google Analytics 4/360, Google Tag Manager amidst other GMP products. • Optimize server-side Integrations and data flows from Bing Ads, Facebook Ads, Instagram Ads, Waze Ads, TikTok, Pinterest that help in Server-Side Attribution and Measurements. • Lead Solution Design and Data Architecture discussions with Facebook Business Manager Server-Side Attribution and Performance Measurement Architecture • Manage Ingestion, store, aggregation, transformation, and reporting of marketing data lifecycle for paid media campaigns configuration, launch, and ongoing optimization. This includes strategy, ad copywriting, data-based optimization, TROAS calculation, Audience Bidding and Targeting/Activations • Identify campaign and audience bidding and optimization opportunities based on data consolidations across multiple clouds (e.g behavioral online data is captured in one cloud while its intelligence and transactional offline data derived from on the other). • Ensure campaigns are meeting clearly defined conversion objectives i.e, Floodlight conversion tracking and reporting • Create and deliver meaningful analytics and reporting to monitor and show progress to Marketing Operations, Product and Business needs • Build and scale services infrastructure that exposed data to other systems (website) and third parties • Build Improve Cross platform, Mobile API driven marketing data collection, activation and attribution for iOS and Android platforms • Maintain knowledge of industry best practices in Digital Marketing, Cookie degradation, Compliance and Consent based marketing and trends in new technologies i.e, IDFA, AAID, GDPR, CCPA etc, • Perform production support and deployment activities

Education

• University of London

  BSc Computer Science, Computer Science

  2021 — 2027

Skills

• Management
• Marketing
• Project Management
• Strategy
• Machine Learning
• Quality Assurance
• Online Marketing
• E-Commerce
• Web Analytics
• Data Analysis
• Web Design
• Business Development
• Social Media
• Sem
• Leadership
• Ppc
• Social Media Marketing
• Business Intelligence
• Web Development
• Digital Strategy
• SEO
• Product Development