Alan Hodson
Head of Operational Excellence @Compassion UK
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WORK HISTORY
Head of Operational Excellence @Compassion UK
Fleet, GB
Working across the organisation to establish a continuous improvement programme to optimise the way in which Compassion engages with it’s supporters and maximises the impact of its resources. Enabling Compassion to identify and execute business improvement initiatives to help hit stretching targets.
EDUCATION
University of Leeds
BSc 2.1, Management Studies with Geaography
SKILLS
ABOUT ALAN HODSON
A leader of cross functional teams to deliver marketing propositions and campaigns, who is experienced throughout the value chain, from strategy, through to campaign execution and go-to -market. Proven track record of launching new propositions that drive market share in the telco and home tech markets. With seven years’ experience in Management Consultancy delivering large scale projects in the Customer Management and Propositions areas, Alan takes an analytical approach to solving business problems while balancing customer and commercial objectives. Experienced in embedding new marketing capabilities such as Next Best Action and new Personalised Pricing tools within the Marketing Operating Model.Core Skills: Marketing Strategy, Campaign Management, Customer Proposition / Service Design, Digital Marketing, Next Best Action / Inbound Marketing, Marketing Effectiveness, Customer Contact Strategy, Business Case Development, Retail Activation
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